Our branding process starts with the Discovery phase. We analyse key insights from your initial brand scorecard and use this information as a foundation. Once we've reviewed the details, we schedule a brief Zoom call to connect and discuss findings and explore your brand's overarching goals together.

In the Strategy phase, we distill the findings from the Discovery into a clear, actionable branding roadmap. This involves defining your brands positioning, archetype, tone of voice, and core audience. Together, we craft a strategy that aligns with your mission, vision and purpose. Ensuring every element of the brand resonates with the intended audience and communicates its purpose effectively.

Ideation is where the creativity begins to take shape. Drawing from the strategy, we brainstorm and conceptualise ideas, using moodboards including everything from sketches and colour palettes to typography and visual motifs, this phase is about exploring potential creative territories. Each idea is designed to set the tone of a directions which feels right.

The Creation phase builds on our established brand strategy and initial moodboard concepts. During this stage, we develop initial ideas into cohesive visual directions. This involves designing the brand’s visual identity and producing key deliverables that bring the brand to life, allowing its world to take shape.

In Refinement, we fine-tune the brand to perfection. Feedback and testing help us identify areas for improvement, ensuring that every detail aligns with your brands vision and resonates with its audience. Adjustments are made to elements like colour, typography, and copy-lines enable us to create a polished, professional brand ready for its debut.

The final step is the Launch, where your brand is officially unveiled to the world. We conduct a comprehensive wrap-up and handover session, ensuring you have all the brand guidelines, essential assets and key deliverables. This moment signifies the start of an exciting new chapter for your brand’s journey!