Context
Bespoke Stoke began with founder Tim Wade and a passion for creating memorable watersports experiences within the world of luxury yachting.
The experience was already there. What was missing was the brand around it.
As the business grew, Tim wanted to turn something that had started from a personal passion into a recognisable brand that could travel with the experience, from the British Virgin Islands to destinations around the world.
The challenge was to create an identity and digital presence that felt as considered, distinctive and full of character as the experience itself.
From a passion for the water to a brand built for adventure.
Adventure, tailored to you.
Positioning
Bespoke Stoke was positioned as a premium, highly personal watersports experience, designed around the individual rather than a one-size-fits-all lesson or excursion.
Whether someone is stepping onto a board for the first time or already knows their way around the water, the experience can flex from 1-to-1 sessions to small groups, adapting to different abilities, ambitions and destinations.
The result is a proposition that sits naturally within the world of luxury travel, offering something more personal, playful and memorable along the way.
The identity needed to feel premium without becoming polished or predictable. Human without feeling handmade for the sake of it. And energetic enough to capture the spirit of adventure.
Designed to move with the experience.
The System
The identity was built as a complete system across brand, digital and physical touchpoints.
The website brings the idea of movement to life, with typography that catches the wind as you scroll, billowing and flowing like a kite catching a gust or waves moving across the water.
The same sense of personality carries through social content, photography, merchandise and instructor apparel, from graphic tees to bucket hats designed for life in the sun.
Every touchpoint is designed to feel unmistakably Bespoke Stoke while leaving space for the destination, experience and people to shine.
From experience days to an adventure brand built to grow.
Impact
The new identity gives Bespoke Stoke a more established presence to match the quality of the experience, transforming a founder-led service into a distinctive brand with the foundations to scale.
Since launching the new brand, Tim has expanded the team with two additional instructors, helping Bespoke Stoke move beyond a one-person operation and deliver the experience to more people.
What started as a personal passion now has a brand built to carry it further.
Bespoke adventures for people living in flight mode.
Campaign
With the brand established, the campaign took its cue from a modern paradox: we’re more connected than ever, yet rarely present.
We borrowed the language of technology to encourage something beautifully analogue, switching off notifications and switching on adventure.
From unlocking your tailored watersports experience to accepting an AirDrop and embracing Do Not Disturb mode, the campaign turns familiar digital behaviours into invitations to disconnect.
Disconnect from your screen.
Reconnect with the wind.
The water.
The people.
The moment.
Because the best signal you’ll ever find isn’t 5G.
It’s the wind picking up.
‘Absolutely blown away! It’s an amazing brand’
Tim Wade
Bespoke Stoke