Baby Cow has never been a conventional production company. Founded by Steve Coogan and Henry Normal, the multi-award-winning studio has built its reputation on boundary-pushing comedy and drama, unconventional characters and stories that don't fit neatly into the expected.
But as the business continued to grow its international ambitions, its visual identity needed to better reflect the character, spirit and overarching proposition of ‘Expect Different’.
The challenge was to evolve Baby Cow into a more distinctive, contemporary brand, one that could carry its reputation beyond the UK and onto a bigger international stage.
Baby Cow doesn't follow the expected formula. From comedy to drama, film to television, its work is united by a willingness to challenge conventions and tell stories from unexpected perspectives.
The wordmark builds on the positive and negative of cow print, creating a distinctive marque that feels graphic, contemporary and unmistakably its own.
Typographically, we moved towards a more editorial and cinematic expression, using Placard MT Pro to introduce a sharper, more characterful edge with subtle references to punk culture.
The new identity brings Baby Cow's visual presence closer to its creative reputation.
By building the brand around Expect different, and giving that proposition a distinctive visual expression, Baby Cow now has a more confident platform for its next chapter, one that can travel internationally while retaining the unconventional spirit that has always made the company different.
Expect different isn't just what Baby Cow makes. It's how Baby Cow thinks.
