BISON had the ideas. It needed a brand with the authority to carry them.

Working closely with the founder, we repositioned BISON from an ambitious start-up into a confident content brand built to command attention. One that feels equally at home in a boutique podcast studio or out in the wild.

At the heart of the identity sits a bespoke wordmark. Sharp, editorial and unmistakably confident, its subtle horn-inspired letterforms echo the strength of the bison without resorting to the obvious. It's a mark that feels timeless rather than trendy.

The visual language follows the same philosophy. A striking yellow and black palette creates immediate recognition, while bold typography and generous negative space allow every message to lead.