Bespoke Stoke began with founder Tim Wade and a passion for creating memorable watersports experiences within the world of luxury yachting.
The challenge was to create an identity and digital presence that felt as considered, distinctive and full of character as the experience itself.
Bespoke Stoke was positioned as a premium, highly personal watersports experience, designed around the individual rather than a one-size-fits-all lesson or excursion day.
Whether someone is stepping onto a board for the first time or already knows their way around the water, the experience can flex from 1-to-1 sessions to small groups, adapting to different abilities, ambitions and destinations.
The identity needed to feel premium without becoming polished or predictable.
Human without feeling handmade for the sake of it. And energetic enough to capture the spirit of adventure.
The identity was built as a complete system across brand, digital and physical touchpoints.
The website brings the idea of movement to life, with typography that catches the wind as you scroll, billowing and flowing like a kite catching a gust or waves moving across the water.
The new identity gives Bespoke Stoke a more established presence to match the quality of the experience, transforming a founder-led service into a distinctive brand with the foundations to scale.
Since launching the new brand, Tim has expanded the team with two additional instructors, helping Bespoke Stoke move beyond a one-person operation and deliver the experience to more people.
What started as a personal passion now has a brand built to carry it further.
With the brand established, the campaign took its cue from a modern paradox: we’re more connected than ever, yet rarely present.
We borrowed the language of technology to encourage something beautifully analogue, switching off notifications and switching on adventure.
From unlocking your tailored watersports experience to accepting an AirDrop and embracing Do Not Disturb mode, the campaign turns familiar digital behaviours into invitations to disconnect.
‘Absolutely blown away!
It’s an amazing brand’
Tim Wade
Bespoke Stoke